Netflix Opens Digital Merchandise Shop At Walmart

Cocomelon plushes and Ada Twist, Scientist notebooks are among the products populating Netflix Hub at Walmart, the streaming giant’s first digital storefront with a national retailer.

The branded shopping hub features merchandise from some of Netflix’s most popular shows, animated or otherwise. Other series represented at launch include Stranger Things, Squid Game, and The Witcher.

“[D]igital platforms and streaming sites are now the pulse behind emerging trends,” writes Jeff Evans, Walmart U.S.’s evp of entertainment, toys, and seasonal, in a blog post announcing the venture. “At Walmart, we recognize the importance of bringing those trends directly to our customers and fast.”

This isn’t Netflix’s first bid to extend its brands into toys and clothes. In June in the U.S., it launched Netflix.shop, an online portal for limited-edition products based on its shows. Items sold include streetwear and action figures based on animated series Yasuke and Eden. The company has also sold items through retail partners like Amazon and Target.

Walmart’s Netflix Hub won’t stop at toys, games, and apparel. Evans promises “exclusive experiences to engage with popular Netflix shows in innovative ways,” beginning with a call for fans to vote for merchandise they’d like to see.

Ever craved a Bojack costume? A paperweight shaped like the disembodied hand from I Lost My Body? This could be your chance.