Dreamworks to broadcast 3D MvA trailer

Leave it to Jeffery. No stone is left unturned in promoting a Dreamworks animated feature. Now comes word that the studio will telecast a 3D trailer for Monsters Vs. Aliens during the Super Bowl on Sunday February 1st.

The special 3D glasses required, which are of the old comic book variety (anaglyph, red and blue), will be distributed in Pespi Cola displays in supermarkets nationwide. I’ve been to the press junkets and have seen over 20 minutes of footage from this film in InTruâ„¢ 3D and it looks spectacular. However, for the record, current publicity is painting a picture of 1950s 3D movies which simply isn’t true. The movies released during the 1950s 3D craze (B’wana Devil, House of Wax, Lumberjack Rabbit, etc.) were released in full Technicolor 3D, using polaroid glasses – not using eye-straining red/blue filters.

For your pleasure, some publicity images for 3D films from 1950s: