DreamWorks Animation and Hasbro in Merger Talks
Although Japan’s SoftBank wasn’t successful in its bid to purchase DreamWorks Animation, DreamWorks CEO Jeffrey Katzenberg continues to seek a buyer for his animation studio.
#AwesomenessTV
DreamWorks Animation Launches Children’s Publishing Unit
DreamWorks Animation has announced the launch of DreamWorks Press, an in-house publishing operation that will produce digital and print books based on their popular properties like “Kung Fu Panda,” “Madagascar,” and “Shrek,” as well as upcoming films like “B.O.O.: Bureau of Otherworldly Operations.”
Why DreamWorks Animation Bought AwesomenessTV
If you’re still wondering why DreamWorks Animation spent $33 million last spring to buy the YouTube channel AwesomenessTV, an article about Netflix in the latest issue of the “New Yorker” offers an explanation that I found to be succinct and worth sharing.
DreamWorks Animation Bets That AwesomenessTV Will Deliver Awesomeness
Earlier this month, it was announced that DreamWorks Animation had purchased the YouTube channel AwesomenessTV for $33 million in cash. …
