Hasbro Launches Entertainment Division In Wake Of Entertainment One Sale

Hasbro is launching a new division called Hasbro Entertainment which will bring together the company’s film, tv, animation, and digital media businesses after offloading Entertainment One (eOne).

Former eOne president of family brands Olivier Dumont will take the lead as president of the new unit with fellow eOne veterans Zev Foreman serving as head of film and Gabriel Marano as head of television.

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• At eOne, Dumont oversaw content creation and distribution for the portfolios of Hasbro and eOne’s family brands, which generated more than $2B in sales annually. Foreman was president of film production at eOne where he oversaw productions such as Dungeons & Dragons: Honor Among Thieves. Transformers: Rise of the Beasts, and the upcoming Blue Beetle. Marano was co-head of scripted development and worked on projects including Paramount’s upcoming Dungeons & Dragons series and Netflix’s Power Rangers.
• Hasbro has more than 30 projects at different stages of development and production.
• In a release, Dumont said: “We are thrilled to embark on this new chapter, building upon our rich heritage of storytelling to continue delighting audiences across generations. Gabe, Zev, and I look forward to working with the industry’s best creative talent, studios, and distribution platforms to push the envelope with innovative storytelling that will let fans engage with their favorite brands like never before, while also building exciting new worlds and the next wave of Hasbro franchises for a growing audience.”
• Tim Kilpin, president of toy licensing and entertainment for Hasbro, added: “Entertainment is core to Hasbro’s strategy and its mission to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Audiences can count on Hasbro to keep creating compelling and fun entertainment that brings to life our wide array of iconic brands, including ‘Peppa Pig,’ ‘My Little Pony,’ and ‘Transformers,’ reaching audiences through varied platforms in ways that resonate in today’s fast-paced world.”