Fox Launches ADHD With Obama, Romney and Hamsters

Fox debuted a political animated short yesterday called Robama. They’re making shorts as part of their cheekily named ADHD property, which stands for Animation Domination High-Def. It’s a multi-platform property with content appearing online and, beginning next year, on late-Saturday night Fox TV broadcasts.

It’s an extension of their Animation Domination label, which is how Fox markets their Sunday night cartoon block with The Simpsons and Family Guy.

ADHD is headed up by Nick Weidenfeld, who has worked as an Adult Swim exec. There are few details on what will air on ADHD; Axe Cop is the only announced series so far. Fox is soft-launching ADHD this month with a website and some random shorts like Robama and a series called Hamsters on Rollerskates:

(Thanks, @TheOtherHillary)