The Hub No Longer Encourages “Belly Bros” and “Care Dudes”

The Hub has responded to yesterday’s brouhaha caused by this Care Bears press release from their pr agency, BWR Public Relations. Crystal Williams, the Hub’s manager of communications and publicity, sent me the following note this afternoon:

Hi Amid,

Last night I came across your story on Cartoon Brew titled “The Hub Hopes Men Will Start Calling Themselves “Belly Bros” and “Care Dudes.” In response, I wanted to let you know that this was an unapproved and unsanctioned pitch by our PR agency that we are completely taken aback by. Both The Hub TV Network nor American Greetings Properties had any knowledge of the pitch angle. It is not our intention to compare Care Bears to My Little Pony and/or the Brony community.

All the best,
Crystal Williams
Manager, Communications & Publicity
The Hub