Viva Pictures Is Offering 2-For-1 Movie Tickets To Children For Its Upcoming Theatrical Releases
Indie animation distributor Viva Pictures, whose recent U.S. feature animation releases include Inspector Sun and the Curse of the Black Widow and The Amazing Maurice, announced a new initiative at Cinemacon today called the Kiddo Kompanion Pass, which is essentially a buy one, get one free ticket for children.
The goal of the program is to make the theatrical experience more affordable for families. For every children’s ticket purchased to a Viva film, movie theaters will provide a second children’s ticket at no additional cost.
“We believe that our stories should be shared and enjoyed together, and with our Kiddo Kompanion Pass offer we are making it easier for families to create lasting memories at the movie theater” said Victor Elizalde, CEO of Viva Pictures. “With Kiddo Kompanion Pass, we are also fostering long-term partnerships with exhibitors, while ensuring that our enchanting films reach as many viewers as possible.”
The Kiddo Kompanion Pass will become available with the company’s next theatrical release, the Spain/China co-pro Dragonkeeper (trailer below), which launches May 3. The offer will also apply for the distributor’s next release, 200% Wolf on August 23, a sequel to the 2020 Australian film 100% Wolf.
Viva’s latest release, Epic Tails from France’s Tat Productions, opened in theaters last weekend and pulled $355K from 773 theaters. The film’s per-theater average of $459 was higher than Disney’s recent theatrical releases of Luca, Turning Red, and Soul.
