Marketing Wall•E and Kung Fu Panda

The Movie Marketing Madness blog offers interesting in-depth analyses of the marketing campaigns supporting the recent animated features Wall•E and Kung Fu Panda. The blog concludes that both movies had successful ad campaigns.

Then again, they had better be successful for the amount of coin they’re spending to market these pictures. This recent article in Variety discusses the exorbitant costs of promoting animated features nowadays, and says that these two animated features have the costliest marketing campaigns of any two Hollywood films this year, with Disney’s $54 million Wall•E campaign leading the way.