Audiences Refuse to be Hoodwinked Again

How bad was the opening of Mike Disa‘s Hoodwinked Too! Hood vs. Evil? It made Simon Wells’s Mars Needs Moms look like a Hollywood blockbuster. The release, by the perpetually animation-clueless Weinsteins, debuted in sixth place with a pitiful $4.1 million (est.) from 2,505 theaters. Its per-theater average was $1,653, which at current 3-D prices equals something like two viewers per theater.

The opening of Fast Five dropped Carlos Saldanha’s Rio to second place with $14.4M (est.). The Blue Sky pic has now banked $103.6M in the United States, and more impressively, $364.3M around the globe. The other animated film in the US top ten was Illumination’s Hop which ranked 9th with $2.6M. The US total stands at $105.3M.