Universal Launches Brick-And-Mortar Shop Featuring Limited Edition Runs Of Character Merchandise

Universal is diving deeper into the retail game, and has opened up its own brick-and-mortar shop, Universal Univrs, at Universal Citywalk in Hollywood.

According to the store’s promotional material, it will differ from other Universal stores in that all its merchandise will only be available as limited time offers. The goods are designed to mix contemporary styles with popular Universal franchises such as Illumination’s Minions, Jurassic Park, Back to the Future, Jaws, The Big Lebowski, and E.T. the Extra-Terrestrial, as well as classic characters like Felix the Cat, Richie Rich, and the Universal Monsters.

Clothing and accessories from sizes extra small through 2XL will be available at the store, with most ranging in price from $30-$100. Important to note for anyone interested in scoring the latest Gru handbag: the offerings will only be available at the Univrs store, just outside the Universal Studios theme park’s main entrance.

Univrs was developed by Universal Products & Experiences, a recently launched branch of Universal Parks and Resorts. The group plans on releasing new styles regularly, and in limited quantities. According to a release, new products will be made available every few months.

Vince Klaseus, president of Universal Products & Experiences, said of the endeavor:

Universal Univrs celebrates casual and super fans who are looking for elevated, character-inspired merchandise that’s influenced by popular fashion trends seen around the world. With new, limited-edition collections released every few months – and only available at Universal Citywalk – shoppers will continue to be surprised by new styles and the store’s fresh take on apparel, accessories, and collectibles.

The Products & Experiences team has recruited artists and designers from around the world to contribute to the Univrs collections. Early edditions were designed by artists such as Marylou Faure from the U.K. and Sambypen from Korea, who contributed to the Minions line, and L.A.-based Jason Keam, who created a wall mural inside the store celebrating the 40th anniversary of E.T. (below), which was used as inspiration for a line of Univrs apparel.