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Alex Anderson, partner of Jay Ward and instrumental in the creation of Crusader Rabbit and the characters of Frostbite Falls, has passed away.

Anderson, a native of Berkeley, California, came from a family of creative artists and in 1938 started working in animation with his uncle Paul Terry in New York at Terrytoons. During World War II, Anderson was a U.S. Navy spy, his wife said in Kansas City Star, and in 1946, he returned to Terrytoons to work full time. Two years later, he pitched the idea to create cartoon characters for television to his uncle.

Rebuffed by Terry, Anderson returned to Berkeley where he and childhood friend Jay Ward teamed up to pioneer animated series production for television, creating Crusader Rabbit for NBC in 1949.

Anderson was also part of the creation of Dudley-Do-Right and The Frostbite Falls Review, which included the characters of Rocky and Bullwinkle. In 1996, Anderson reached an out-of-court settlement with Jay Ward Productions over rights to Bullwinkle, Rocky and Dudley-Do-Right. Anderson spent most of his career in advertising, creating slogans for Berkeley Farms, Skippy Peanut Butter and Smucker’s. He died Friday at a home in Carmel, Calif. He was 90.

UPDATE: The New York Times printed this Alex Anderson obit in their October 26 print edition.

Here is the first episode of Crusader Rabbit:

(Thanks, Karl Wilcox)

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Jerry Beck