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If you think the animation business is tough, try selling blankets.

Michael Marrer of Brackney Hills Knitting obtained a licensing agreement with Classic Media for Rocky & Bullwinkle & Friends and Dudley Do-Right knitted products. He knew this would be a niche market, but he’s been surprised to see just how difficult it would be to sell them. He wrote me me for some advice:

We are very frustrated in finding ways to get the word out. To date we have not had any inquiries about them. So … how to reach the Rocky & Bullwinkle fans out there? We are working on some
sweaters to be released this fall, plus we have a Wossamotta U design coming for blankets too. More character designs will come out once we see some sort of action in the marketplace.

Not to be a shill, but these look pretty cool to me. I’ll probably pick up a Peabody and Sherman wrap for those cold winter nights. But I have no idea how one sells blankets.

However, I recommend to anyone with products like this to try advertising right here on Cartoon Brew. Everyone interested in obtaining blankets like these is probably reading this blog.

What Do You Think?

Jerry Beck

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