‘The Unlikely Hero’ by Guilherme Marcondes
“22squared and Lobo partnered to create a short film with a bold premisse: Let’s be honest about who our client was to highlight the power of the change for a good cause. Two decades ago Interface, a leading carpet tile design and fabrication company, started to change its polluting manufacturing practices. In 2006 they announced their goal to become a zero impact operation by 2020. Despite having won awards and recognition from several specialized institutions, Interface’s history haven’t been told to the large public, until now.”
Directed by Guilherme Marcondes for Brazilian studio Lobo. Credit and concept art below. More info and concept art at Lobo’s web site.
CREDITS
Agency: 22Squared
Creative Director: Mateus de Paula Santos
Director: Guilherme Marcondes
Concepts Artists: Antonio Soares Neto, Isabela Littger, Felipe Jornada, Marcelo Souto, Virches Romulo de Oliveira
CG Director: Olavo Chagas
Modelling: Danilo Gerard, Marcel Nilo, Bruno Saber, Marcos Smirkoff, Rafael Segnini, Rodrigo Paulicchi, Olavo Chagas
Render & Lighting: Henrique Dan Fuzitani
Texture Artists: Isabela Littger, Naiara Lima, Wilson Panassi, Henrique Dan, Olavo Chagas
Previs 3D Layout: Olavo Chagas
2D Animation: Paulo Passaro, Cauê Mendes
Composition: Eduardo Lima, Renato Carone, Saulo Silva
Simulation: Rogerio Miyagi, Fernando Magalhães, Edivaldo Silva
Colorist: Leticia Bianco
Rigging (Detuco, Argentina): Nicolas Rossi, Flavio Bianchi
3D Animation (Detuco): Claudio Langsam, Carlos Marquez, Rodrigo Reinoso
Simulation (Detuco): Mariano De Apellaniz, Nicolas Sparnocchia
Matte Painting (Detuco): Fernando Sawa
Director’s Cut Additional Credits
Music and Sound Design: Paulo Beto “Anvil FX”
Voice Over: Susan Constantine
Composition: José Marcelo Santos
