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Blooms are 3D printed sculptures designed to animate when spun under a strobe light.

Explains director John Edmark:

Unlike a 3D zoetrope, which animates a sequence of small changes to objects, a bloom animates as a single self-contained sculpture. The bloom’s animation effect is achieved by progressive rotations of the golden ratio, phi (ϕ), the same ratio that nature employs to generate the spiral patterns we see in pinecones and sunflowers. The rotational speed and strobe rate of the bloom are synchronized so that one flash occurs every time the bloom turns 137.5º (the angular version of phi). Each bloom’s particular form and behavior is determined by a unique parametric seed I call a phi-nome. (Note: For this video, rather than using a strobe, the camera was set to a very short shutter speed in order to freeze individual frames of the spinning sculpture.)

CREDITS
Video by John Edmark
Creative Consultant: Terrence Tessaro McArdle
Filming: Charlie Nordstrom
Music: Bryan Barcinas

Here is a talk by Paul Dancstep that explains the math behind Edmark’s work:

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Amid Amidi

Amid Amidi is Cartoon Brew's Editor in Chief.