Marilyn Monroe Set To Become Chinese Cartoon Star
Marilyn Monroe—the troubled Hollywood sex symbol who died of a drug overdose—has been resurrected, miniaturized, and cutesified for a new generation.
China’s DMG Entertainment and the New York-based Authentic Brand Group (which owns the Marilyn Monroe “brand”) have unveiled Mini Marilyn, envisioning the character as “the first international brand icon of the 21st century and a symbol of empowerment for young women around the world,” and promising CGI-animated feature films, TV series, video games, mobile apps, live venue attractions, retail and consumer products, and other brand tie-in opportunities.
Like the real Monroe, Mini Marilyn sports the familiar permanently wind-blown platinum blond mane, beauty mark, red lips and, in some imagery, gust-disturbed dress from The Seven Year Itch. Unlike Monroe, Mini-Marilyn also has the macrocephalous proportions of Betty Boop.
“Mini Marilyn has an irresistible charm that shares much with her inspiration (Marilyn Monroe) including her unique blend of beauty, talent, and humor,” said ABG CEO Jamie Salter during the global launch of the character in Beijing this week.
“Mini Marilyn is more than just a character brand,” said DMG CEO Dan Mintz. “We are creating a personal relationship through an immersive Mini Marilyn experience for a passionate and eager fan base. Mini Marilyn is a star, a trendsetter and tastemaker. She’ll appeal to the girl who inspires others through her creative pursuits and their developing individuality – she’s an icon of empowerment for the modern world.”
Earlier this year Mini Marilyn had a successful soft-launch in China, which is the main target audience for this business venture. A teaser post campaign attracted more than 16 million page impressions, 300,000 video views and 10,000 social media comments. Mini Marilyn merchandise is already available for purchase online.
