NFB’s BLA BLA by Vincent Morisset wins SXSW Interactive Award

SXSW Interactive Art Award for BLA BLA by Vincent Morisset (NFB) at South by Southwest Festival

BLA BLA also wins an Entertainment Award at the annual Communication Arts Interactive Competition

Montreal, March 15, 2012 — Vincent Morisset’s interactive work BLA BLA, produced at the National Film Board of Canada (NFB), took the SXSW Interactive Award for Art at the prestigious South by Southwest Festival held in Austin, Texas. Earlier this week, BLA BLA was one of the winners of an Entertainment Award in the annual Communication Arts Interactive Competition, held by one of the best-known US magazines dedicated to graphic arts, advertising and design.

BLA BLA by Vincent Morisset, a Quebec filmmaker and interactivity pioneer who is world-renowned for his work with the band Arcade Fire, is a unique adventure determined by the interaction between the viewer and the website. Developed by AATOAA, BLA BLA is produced by Hugues Sweeney of the NFB. You can play it over (and over and over) at nfb.ca/blabla.