Disney Jr Launches “Night Light”
Disney Junior, the brand behind three of cable TV’s top five co-viewed series among parents and kids age 2-8, including the #1 series Doc McStuffins, will launch a nightly block of parent-targeted, kid-friendly short-form programming to air interstitially on the 24-hour channel Disney Junior, beginning TUESDAY, SEPTEMBER 4 (9:00 p.m.-4:00 a.m., ET/PT). Presented under the banner Disney Junior Night Light, the content is produced by Disney Interactive Family and the block is sponsored by Babble, Disney’s leading parenting blog platform. The programs will also be featured on the Babble YouTube channel and DisneyJunior.com/Nightlight. The announcement was made today by Nancy Kanter, Senior Vice President, Original Programming and General Manager, Disney Junior Worldwide.
Kanter said, “We know that Disney Junior reaches moms as well as our core audience. Our new Disney Junior Night Light programming is a nod to those moms, and dads too, who find themselves watching with their child during the later nighttime hours.” Kanter continued, “We partnered with Disney Interactive Family to provide content that parents will appreciate, yet will also feel organic to our young Disney Junior viewers.”
In keeping with Disney’s heritage of storytelling, the emotional connection kids and parents have to Disney characters and stories and Disney’s commitment to healthy lifestyles, the Disney Junior short-form series include: DJ Tales, featuring cleverly costumed finger puppets acting out kids’ versions of classic fairytales and storybook favorites; Picture This!, a fast-paced series featuring artists and animators creating images of classic and contemporary Disney characters; and That’s Fresh, a cooking show hosted by chef Helen Cavallo who shares inspirational stories of cooking and eating with her own family and simple, healthy recipe ideas for kids and families. Disney Junior Night Light shorts in development include a series starring child and family photographer Me Ra Koh sharing her tips and tricks for taking professional-quality photographs, charming vignettes featuring parents sharing the story of the first day they brought their child home and a series that puts stay-at-home dads front and center.
“Babble leverages the power of storytelling to inform, entertain and empower parents everywhere,” said Brooke Chaffin, Senior Vice President, Disney Interactive Family. “Based on the insights we’ve gleaned from Babble’s vibrant community of bloggers, we’ve created short form video content for parents and kids to view together, offering them quick bursts of entertainment and inspiration in between some of their favorite Disney Junior shows.”
