WATCH: Justin Lin and Framestore Reboot ‘The Jetsons’ in A Live-Action Spot
What would a live-action reboot of the Hanna-Barbera Atomic Age classic The Jetsons look like?
Here’s a pretty good idea from Fast & Furious franchise director Justin Lin, with cg/vfx produced by Framestore Los Angeles (Aron Hjartarson was creative director):
The commercial was produced for the “forward-thinking, future-oriented company” Arconic, which in reality is a slimy corporate rebrand of the manufacturing division of Alcoa, a corporation whose historical track record of mass pollution and environmental devastation is the complete opposite of futuristic.
At any rate, Arconic’s deep pockets allow us to see what a live-action Jetsons might look like. In their version, George Jetson is an Arconic engineer, Jane is Arconic chief innovation officer, Judy is an architecture student in Paris, and Elroy attends elementary school in San Francisco.
Here’s a making-of video with more details on the concept: