“Wacky Races” Peugeot Ad by Partizan

http://vimeo.com/64647462

Here’s a recent car commercial for the Peugeot 208 produced by Partizan and commmissioned by Y&R Brazil, where the car outperforms the cast of the 1960s Hanna-Barbera TV series Wacky Races. While it’s kind of fun to see the characters and their outlandish vehicles being translated into live-action, it’s more than a bit horrifying seeing these real-life versions of the characters suffering ultra-realistic crashes and fiery explosions. At least Muttley makes it through in one piece.

CREDITS
Client: Peugeot
Product: Peugeot 208
Title: Wacky Races
Agency: Y&R Brasil
Creative VP: Rui Branquinho
Creative Director: Victor Sant’Anna/ Rui Branquinho
Creatives: Fabio Tedeschi/ Leandro Camara/ Felipe Pavani/ Victor Sant’Anna/ Rui Branquinho
Agency Producer: Nicole Godoy
Production Company: Partizan/ Movie & Art
Director: Antoine Bardou-Jacquet
DOP: Damien Morisot
Executive Producer: Douglas Costa/ David Stewart, Paulo Dantas
Editor: Bill Smedley
Post production: Electric Theatre Collective
Music: A9 Audio
Music Producer: Apollo 9/ Henrique Racz
Sound Design/Final Mix: Factory UK

For comparison, here’s the opening of the original 1968 television series:

http://www.youtube.com/watch?v=ESi7uGMNaMs