The Studio Promo To End All Studio Promos

How does a traditional animation studio promote itself in a CG-obsessed world? Austin, Texas-based Powerhouse Animation Studios, which produced the 2D cut-scenes in the Epic Mickey games, does it with a heaping side of humor. They made this tongue-in-cheek studio promo, cheekily titled “Against the Z-Axis,” that advertises their “pure, organic, traditional, AMERICAN animation.”