“A Year of Sun with Mr. Persol”

I do believe there is such a thing as over-art directing a piece of animation to the point where the message becomes buried within the polish of the artwork. Whether that’s the case with “A Year of Sun with Mr. Persol,” a glossy piece of advertising for Persol Eyewear directed by Kevin Dart and Stéphane Coëdel, is open to debate. What’s inarguable is that it’s an extremely competent piece brimming with sophisticated design and visual concepts throughout.

Credits after the jump

CREDITS
PRODUCTION: Passion Pictures
DIRECTED BY: Kevin Dart and Stéphane Coëdel
PRODUCER: Ryan Goodwin-Smith
ASSOCIATE PRODUCER: Jen Coatsworth
DESIGNERS: Kevin Dart, Chris Turnham
ANIMATORS: Jeremy Pires, Nelson Boles, Nick Appleton
ANIMATION ASSISTANT: Mariano Melman
COMPOSITING: Stéphane Coëdel, Celine Desrumaux
EDITING: Stéphane Coëdel
STORY: Kevin Dart, Stéphane Coëdel, Elizabeth Ito, Chris Mitchell
SOUND AND MUSIC: Dave Newby

AGENCY: Winkreative, London, UK
CREATIVE DIRECTOR: Tyler Brûlé
DESIGN DIRECTOR: Maurus Fraser
ART DIRECTOR: Silke Klinnert
ACCOUNT MANAGER: Ariane Elfen
COPYWRITER: Matthew Temple
PRODUCER: Julie Thyman