‘Sausage Party’ Just Blew The Roof Off SXSW, Red Band Trailer Released

American animation is finally growing up. For the second year in a row, a major Hollywood studio will release an R-rated animated feature. For the record, this has never happened before, and whatever you think of the two releases – Anomalisa and Sausage Party – the availability of these films could have a far-reaching impact on the future of Hollywood animation – and perhaps an awakening amongst Hollywood execs that animation doesn’t have to be relegated to the kiddie matinee crowd.

Sausage Party, the first American R-rated CG animated movie, had its debut public screening at SXSW tonight and the reaction on social media was strikingly good. Sony also just released the red band trailer, which you can see below. Take notice, plenty of F-bombs are dropped:

Directed by Greg Tiernan (Thomas & Friends) and Conrad Vernon (Shrek 2, Monsters vs. Aliens), Sausage Party is described as a film about “one sausage’s quest to discover the truth about his existence.” Voice cast includes Rogen, James Franco, Salma Hayek, Kristen Wiig, Paul Rudd, Jonah Hill, Edward Norton, and Michael Cera, among others. Nitrogen Studios in Vancouver, Canada produced the animation from a screenplay by Evan Goldberg, Seth Rogen, Kyle Hunter, and Ariel Shaffir.

Sausage Party will be released in U.S. theaters on August 12, 2016.

Here’s a selection of reactions from those who attended tonight’s SXSW screening:

SAUSAGE PARTY is an existential, vulgar comedy about food wanting to screw ferociously. I liked it. And that scares me. #SXSW

— Matt Donato (@DoNatoBomb) March 15, 2016

I am still tearing up thinking of SAUSAGE PARTY gags. The PRIVATE RYAN bit might be my favorite scene of the year right now #sxsw

— ErikDavis (@ErikDavis) March 15, 2016

Can't say Sausage Party was the best film of #SXSW, but it was definitely the most fun I've had in a screening at the fest.

— Jake Salinas (@MrJakeSalinas) March 15, 2016

Just saw a work in progress of the film "Sausage Party" and all I can say is, it was comedically…interesting. Very funny! #sethrogen #SXSW

— Geekkast Network (@geekkastnetwork) March 15, 2016

It's hard to talk about SAUSAGE PARTY without spoiling it. But, like, the villain is an anthropomorphized douche. So. #SXSW

— Adam B. Vary (@adambvary) March 15, 2016

If Deadpool changed the R-rated superhero game, Sausage Party changes the R-rated animated-movie game #sxsw

— ErikDavis (@ErikDavis) March 15, 2016

Sausage Party was AMAZING. Never heard an audience laugh so hard. Seth Rogen & other crew/cast doing Q&A now. #SXSW pic.twitter.com/iryHsLziQK

— Madeleine Kim (@madeleineykim) March 15, 2016

SAUSAGE PARTY is incredibly funny, filthy, insane, ambitious and it blew the roof off #SXSW

— Alex Payne (@thealexpayne) March 15, 2016

It took 17 years but SAUSAGE PARTY is finally the R-rated smart and crazy animated comedy we've wanted since the SOUTH PARK movie. #SXSW

— Matt Dentler (@MattDentler) March 15, 2016

SAUSAGE PARTY: TOY STORY by way of R. Crumb. Example of the anthropomorphized humor: "God hates figs." #SXSW pic.twitter.com/Mfm8Y36exO

— erickohn (@erickohn) March 15, 2016

Oh my god. @sausage_party was the most outrageous, hilarious, ridiculous, insane, dirty, crazy movie ever. #SXSW @Sethrogen #dead

— Chelsea (@chelllseasays) March 15, 2016